(A guide on
how to distribute and market vouchers cards
Firstly, Mobile
phone popularly known as GSM, the recharge printing business is profitable;
according to a survey more than 40 million Nigerians recharge their phones
daily. You can tap into this opportunity no matter your level of finance; all
it takes is dedication, good financial planning and strategic thinking.
Let me ask this question, how do I go about it?
Before
starting this business, you need to have the following:
A computer
{Desktop or Laptop}, Printer {Black and white}, Internet connection {Optional}
Here is a
procedure that will help guide you:
Visit a
printer and explain that you need a designed paper A4 that will carry the operator
logo i.e Zain, Glo, Mtn, etc. What you tell the printer is that you want one Impression
{1000copies} of each operator with the logo and colour on it.
Mind you, a
sheet of A4 paper can have at least 10 vouchers on it; this means that you will
have 10,000 pieces of voucher per operator. The paper will be serving as the
template where the pin of the voucher will be printed on.
Once you have
done this, purchase pin codes from dealers and print on the pre designed paper.
It should be noted that the smaller denomination i.e. N100 and N200 sells
faster than the bigger denomination, so it only makes business sense to
concentrate on these denomination.
At this junction, the most important setback for most people is:
How to market and distribute it?
The success of
recharge voucher business is not in the ability to print. The major challenge
is building the right structure and strategies to market, advertise and
distribute.
There are
many ways to give exposure to your business and ultimately increase your
profit.
Use Credit/Free Approach: It’s been proven that the best way to
get your product or services in the hands of customers is by giving it out for
free.
The majour
challenge with this approach as it relates to voucher printing and distribution
is that it’s impossible but it can also be modify to suit this purpose.
The most
inevitable approach is the credit approach. It can be applied in the market by
giving out your product at the cost price and letting your customer hold on to
your profit till the next supply. The effect of this is that an average
individual will like to always buy on credit, sell, make money and pay back at
a later date.
Be careful
using this approach and do not give room for customer holding on to your money longer
than agreed.
Using the Convenience Approach: The normal practice is for the call
centre operators to visit the distributors and buy but as a new entrance to the
market, you need to reverse this.
Visit the
road side dealers and sell, this will ultimately eliminate competition.
Lastly, using the Mix Grill Approach is also preferable: As a dealer
at the lower wrung of the ladder, the profit on a voucher is low because you
are not selling to the end user. The mix grill approach is a situation in which
use sell to both road side dealers and the end user. This will improve your profit.
You can also set up call centers in strategic locations.
More ways can
to penetrate the market can be worked on depending on your level of ingenuity
and day to day experience on the business.
Best of luck.
















